Resume

Michaelle Fiore
Brooklyn, New York

Objective:

Detail-oriented and creative professional with a strong background in Marketing and Graphic Design, seeking a full time transition into UX/UI and Product Design. Adept at creating visually appealing designs and implementing effective marketing strategies to drive business growth. Eager to leverage artistic skills, customer service experience, and marketing expertise to contribute to the field with prior experience.

Skills:

UX/UI Design: User Research, User Personas & Journeys, Usability Testing, User-centered Design, Design Thinking, Interaction Design, Wire framing, Prototyping, Data Visualization.

Marketing & Communications: Marketing Strategy, Content Creation, Social Media Management, Market Research, Customer Service, warm calling, e-mail and marketing campaigns.

Technical Skills: Figma, Adobe Suite (Photoshop, Illustrator, InDesign), Procreate, Dreamweaver, After Effects, HTML/CSS, Microsoft Office Suite (Excel, Word, PowerPoint), Front Page, and Act-On.

Work Experience

CatchaFire

UX Designer at Sumner Community Food Bank

Successfully led a website overhaul project that enhanced user engagement by 30%, saved $11,946 to support 119 families, and streamlined processes for diverse multi-lingual audiences before handoff to a visual designer.

Orchestrated the complete redesign of the organization’s website, leading to a 30% increase in user engagement and a 25% reduction in bounce rates, resulting in significant cost savings that can support 119 families of five for a month.

Developed a comprehensive sitemap and wireframes for critical pages, improving navigation and accessibility for multilingual clients, which contributed to a 40% increase in average time spent on the site.

Designed flowcharts and specifications for interactive features, which enhanced user functionality and resulted in a 15% rise in user satisfaction ratings post-launch, essential for engagement during the holiday season for those in need, donors, and volunteers.

Facilitated collaboration between stakeholders for project plan, guiding the Volunteer Manager through the prep phase, user flows, sitemap drafts, and wireframe revisions, ensuring a successful handoff to visual designer for implementation through a structured project plan. Including: brainstorming sessions to clarify goals and content, ensuring the final deliverables met user needs effectively.

Finalized deliverables, including wireframes and UI specifications, providing clear guidance for the visual designer and ensuring a smooth transition to development, with a focus on reducing friction for donors, volunteers, and community members.

Tattoo Artist

M.Fiore Tattoo

Achieved a 12% increase in company profits through targeted marketing initiatives at previous studio.

Created unique tattoo designs in both digital and hand-drawn formats, tailored to enhance the specific application area.

Implemented sterilization and cross-contamination practices to ensure a safe and hygienic environment.

Utilized effective customer service from consultations to post appointment follow up in order to enhance client satisfaction and attract new business.

Marketing Coordinator

Administrative Assistant

Cohen Real Estate

Spearheaded the development and execution of comprehensive marketing strategies to enhance property visibility and attract potential clients.

Collaborated with cross-functional teams to create engaging collateral and content for property listings, including brochures, presentations, and online platforms.

Conducted market research to stay abreast of industry trends, competitor activities, and emerging opportunities, providing valuable insights to the marketing team.

Assisted in the preparation and distribution of leasing agreements, contracts, and other documentation, ensuring accuracy and compliance with company standards.

Managed company's social media presence, optimizing content to generate leads and build brand awareness within the commercial real estate sector.

Supported administrative functions such as calendar management, travel arrangements, and expense reporting for executives and team members.

Maintained organized filing systems and databases, streamlining access to critical information and improving workflow efficiency.

Assisted Office manager with general office maintenance, front desk duties, greeting guests and stocking supplies.

Marketing/Communications

and Graphic Design Assistant

Celerant Technology

Graphic Design - Utilized 5 different graphic design programs to create and edit artwork for marketing materials, liaised with third party printers and vendors.
Sales Assistance - Outbound calls to sales leads, coordinated demo appointments for Sales representatives, wrote reference letters.
Trade show Coordination - Worked with trade show coordinator to prepare and plan for multiple trade shows and annual Client.
Conference - Attended trade shows, such as the T.I.A. Toy Fair, to assist sales representatives and promote products.
Coordinated travel, and hotel accommodations for employees.
Search Engine Marketing - Worked alongside team to maintain and better optimize search engine marketing campaigns.
Website - Assisted with writing/updating of copy for company websites.
Advertising - Generated ideas and copy for ad campaigns and e-mail blasts.
Sales Collateral Creation - Assisted with writing copy for sales collateral and company brochures.

Education

Google UX|UI Design Professional Certificate Coursera

Tattoo Apprenticeship at Puncture Tattoo Studio

Experienced/Licensed Tattoo/Body Artist in the state of New York.

Blood Borne Pathogen Certifications for Body and Tattoo Artists from Pro Trainings.

Graduated Cum Laude with Bachelor's of Fine Arts Degree in Illustration and minor in English from

The School of Art and Design at The Fashion Institute of Technology in New York City

Graduated with High School Diploma from New Milford High School in New Milford, Connecticut